our story

PinupbyAstha is a next-gen Indian label that aims to combine the traditional drapes of an Indian garment with trendy cuts with all modernized aesthetics with Flowy silhouettes, sexy cuts, and unique embroideries. Pinup personifies modern women with subtle sophistication.

The label is potrayal of Astha's personal aesthetic and love for creation .

The designer developed her interest in fashion very early on in life and since then it has been her dream to follow that passion.
She worked with renowned fashion stylist Allia Al Rufai and styles Anushka Sharma, Nargis Fakhri, Kangana Ranaut, Yami Gautam, Shilpa Shetty to name a few, after completing her degree in fashion design. Astha launched her label in 2017.

Pinup's Statements

Hand Embroidery

With labour of love, we like to weave a story with attention to detail, high quality threads, unique embellishments, shiny sequins making interesting motif. All hand embroidered with hours of hard-work, making each garment one of its kind and exclusive.

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Contemporary twist

Label aims to combine the traditional drapes with modern aesthetics. PinupbyAstha personifies modern women with subtle sophistication.

Sexy Cuts

Every human body is unique and different and we believe in embracing all by accentuating curves by beautiful cuts on our garments.

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Exclusive

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